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In Person develops unique personalized magazine - Zalsman Innovative Print

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In Person develops unique personalized magazine

Why, in the most beautiful time of the year, do we exchange personal and intense partnerships for impersonal and interchangeable Christmas gifts? Most of the time these kinds of gifts express nothing or very little about the true meaning of these partnerships. What a waste, they say at In Person. After the successful introduction of a personalized video with a Christmas message last year, they decided to take it even a step further. Together with a number of partners they developed a unique Christmas Magazine for a thousand relations filled with personalized content and a real Christmas feel.

Rick Writer, Marketing Manager In Person: “On behalf of all ‘In Persons’, we wanted to thank our relations for a great year, in a special and ‘In Person’ manner. So we did that, not only with a personal cover, but with a completely personalized magazine. We developed customized ads for our relations, provide relevant labor market analysis (based on location) and based on whether our customers have a Twitter account and their amount of followers Twitter Benelux CEO gives practical tips for 2016. In addition, a worldwide ambassador of happiness wrote a personal wish for every reader and we put in a next step in employer branding process by even including the smell of tires from one of our clients in an advertisement. And of course we even included a handwritten Christmas wish from the In Person colleagues.

With the Ricoh Pro VC60000, unique for Europe, partner Zalsman enables one on one communication in high volumes. Frans Selles, director of Zalsman Innovative Print: ‘we proudly participated to realize this unique magazine for In Person. With the introduction of the Ricoh Pro VC60000 we can personalize on- and offline content on the highest level of quality. The Christmas magazine of In Person is a splendid example of all our possibilities.


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